Kitchenware eCommerce SMS Performance
Rather than taking a broad approach, we focused on a direct, data-driven method—one designed to engage the right audience at the right moment.
By combining automated flows with targeted outreach, we tested and refined the strategy, letting the numbers guide the way. The result? A return that far exceeded expectations, proving that a well-timed message can be a powerful force for conversion.
Industries Served
Services Delivered
The Client
A premium cookware brand known for its craftsmanship and dedication to quality. As an extension of a heritage company with a strong reputation in cast iron manufacturing, they sought a cost-effective way to connect with their audience, drive sales, and reinforce their brand’s commitment to durability and design.
The Challenge
The company had a limited budget, however, they wanted to explore new platforms in order to find the right avenue to promote their products.
The Approach
After reviewing the options available and conducting a market analysis, including different platform’s industry standards, we suggested testing Attentive. Attentive is a low-cost platform that tends to work especially well for eCommerce brands.
We wanted to test the different options available within Attentive and give the platform time to acquire the necessary data, so we suggested testing for a month, which would give enough time to test different campaigns and journeys (SMS, MMS, Cart Abandonment, etc.)
We set up automatic “Journeys” that would prompt potential customers to engage or finalize a transaction when certain actions are performed (i.e. purchasing the items in their cart when the transaction was abandoned before completed), as well as “Campaigns”, which provide an additional opportunity to engage with customers on a more personal level or promote specific products/sales.
Key Takeaways
Utilizing a mix of journeys and campaigns, we were able to find what worked best for the company. Journeys tend to bring in majority of the revenue, while Campaigns are better suited for creating engagement and reminding customers of time-sensitive deals. We worked with the company to create campaigns throughout the year that aligned with the different specials and sales they were offering and even tailored some specifically for those subscribed to SMS.