When your Shopify store starts to scale, the cracks show fast. Inventory mismatches, manual data entry, delayed financials, and siloed systems become daily headaches. That’s where ERP integration comes in — but for many managers, the tech talk around APIs, data models, and middleware sounds like another language.
Selling tickets is one thing. Selling presale tickets is another. When done right, presales drive hype, create urgency, and reward your most loyal fans. When done wrong, they break your customer experience, blow up your support inbox, and chip away at trust.
When you plan a merch drop, you’re not just selling T-shirts — you’re selling energy, emotion, and exclusivity. But even artists and brands with big audiences lose momentum (and money) because of a few avoidable missteps. At BubbleUp, we’ve helped hundreds of artists and lifestyle brands launch merch that sells out, not stalls out. Here are the three biggest mistakes that kill merch drops — and how to fix them before launch day.
If your brand has outgrown WordPress—or you’re tired of plugins breaking, checkout issues, and limited scalability—Shopify is your next move. At BubbleUp, we’ve guided dozens of clients through this exact transition, helping them keep their SEO, streamline operations, and supercharge their e-commerce with Shopify’s flexibility and reliability.
Running a fan club can be one of the smartest revenue plays in the music business — if you manage it right. At BubbleUp, we’ve helped artists turn fan clubs into powerful membership programs that drive real income, deeper engagement, and long-term loyalty.
